Business/ Brand/ Organization Name
Email
Address
Contact Person/ Representative
Email
Address
Describe your business/ brand/ organization in a few sentences.
What are your products? What are your services? What problems do your prospects have that your business solves?
Please describe your potential customers/ target audience. Pay special attention to their income, interests, gender, age, even type of computer they use, e.g., old with dialup account or newer with broadband, etc. If your website is a business-to-business site, what sort of companies are you hoping to attract?Please describe your potential customers/ target audience. Pay special attention to their income, interests, gender, age, even type of computer they use, e.g., old with dialup account or newer with broadband, etc. If your website is a business-to-business site, what sort of companies are you hoping to attract?
Where do you sell / sales channels? Provide services? (e.g. In-person, online/live course, webinar, funnels, eCommerce, physical store, etc.)
What is there about you and your background that sets you apart for a special (niche) group of potential customers?
Does your business have a problem that needs a solution? What are the pain points?
If time and money were not an object, what would the perfect solution be?
How can your particular work background help prospects, compared to others in your industry? What’s special about your work experience?
What is the URL/ address of your existing website (if any)? If new, just write the domain/website address you bought/want.
Do you have a slogan or tagline that clearly describes what you offer in terms of benefits or features?
Why do you want to have a new website? or have your current site redesigned?
What features (special/regular) do you need on your website?
What is the URL of 2-3 reference websites that you like/ loved? What do you like about these websites? Why are they attractive to you?
Have you researched your online competition so you have an idea of what you do and don’t want on your site? What do you NOT want on your site in terms of text, content, features, etc.?
What pages do you need on your website? And how many (approximately)?
Do you have the content ready for every page on your site you want to have? Is it ready for use on your website or needs editing? Like photo edits?
Does your company have a brand book/ brand guideline covering things like colors and fonts? Or an existing logo to sample these from?
Are you planning to do online sales/ open an e-commerce store? If so, what is the product, and how many items do you want to sell online?
If you’re planning to sell online, are you set up to accept credit cards? Or other payment methods?
Do you need help updating and maintaining your website, after the design is completed?
Do you want your website to be optimized for SEO/ Search Engine Optimization? Do you have a list of keywords you’d like to target? In other words, if you were using a search engine, what words or phrases would you use to find your site? Which of these words or phrases is most important? Second? Third?
Other than what search engines will produce, what methods do you have in mind to spread the word about your website? Like social media platforms.
Please provide the links of the social media accounts your business currently have:
Once your website is completed, how long do you think it will be before you begin bringing in significant business from the website? How do you plan to encourage repeat visitors and referrals?
Do you want to add/ clarify anything?
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